Lulu Roberts has extensive experience in media and journalism. She is a passionate vegan promoter with an upcoming raw food cookbook. Additionally, Lulu Roberts is a board director at the Society for the Prevention of Cruelty to Animals (SPCA).
Founded in 1824, the Society for the Prevention of Cruelty to Animals was established in England. Over time, SPCA branched into hundreds of local societies around the world. The organization aims to end animal suffering by launching programs to support animal care.
In March 2021, the Central California SPCA organized a drive-thru event to distribute free cat food to help pet owners facing financial problems. The one-day event encouraged pet owners to take appointments in advance. The organization had received a surplus of canned food donations and was giving back to the community. SPCA allocated up to 14 cans of food per cat, which would approximately last 1-2 weeks. The offer applied to a maximum of four cats per household.